Ultra Boost Unveiled

Adidas has unveiled the Ultra Boost, which the brand is calling its most technically-advanced running shoe yet. The shoe is a follow-up to the Energy Boost shoe, launched in 2013, which has been well received by consumers and retailers. Eric Liedtke, adidas executive board member, told Running Insight that many of the new details on the Ultra Boost came about as a result of “listening to our running specialty clients and consumers.”
The shoe hits retail on Feb. 11 with a suggested price of $180. [more]

Read more in Running Insight, Feb. 2, 2014 issue. [click]

adidas Ultra Boost, $180

adidas Ultra Boost, $180

Lance Stephenson Q&A in Sports Insight

Lance Stephenson Q&A in Sports Insight [click to read].
Sports Insight magazine Lance Stephenson

Interview with Left Shoe Company’s Gordon Clune

An interview with the owner of “made-to-measure” men’s footwear brand Left Shoe Co. From the Nov/Dec 2014 issue of Footwear Insight magazine [read].
Left Shoe Co Interview Footwear Insight

Retail Review: DNA Footwear

What Brooklyn-based store DNA Footwear does right. My retail review from Footwear Insight’s Nov/Dec 2014 issue [read].
DNA Footwear Retail Review Footwear Insight

Saucony’s Think Tank: My Innovation Lab Visit

There’s often nothing quite so elusive and secretive at a corporate HQ as an ‘Innovation Lab.’ You know the drill. An athletic shoe company will take you around to see lots of cool mock ups and design drawings, but there’s always that one door in the building that you just can’t get inside. At Saucony’s headquarters in Lexington, MA, though, the door to that lab is refreshingly open. … [continue reading]

From the Nov. 17, 2014 issue of Running Insight. [read]

Sports Insight Innovation Issue 2014

Sports Insight 2014 Innovation Issue

Footwear Insight: Little Shoes Built to Last

A quick run down of some quality children’s shoes from outdoor brands such as Keen, Blundstone, Vivobarefoot, Cushe and Chaco. From Footwear Insight’s Sep/Oct 2014 issue [read].

Top to bottom: Kids shoes from Blundstone, Vivobarefoot, Cushe, Keen and Chaco.

Top to bottom: Kids shoes from Blundstone, Vivobarefoot, Cushe, Keen and Chaco.

ASICS Takes it to the Max with Spring 2015 Natural33 Line

Three new shoes in ASICS’s Natural 33 collection for Spring 2015 reflect the trend in the industry towards “max cushion” footwear. From Footwear Insight’s Sep/Oct 2014 issue [read it here].

ASICS Natural33 Footwear Insight

10 Functional Fitness Products that Pack a Big Punch

10 Functional Fitness Products that Pack a Big Punch. From Sports Insight mag’s Sep/Oct 2014 issue [read]

Slip into Style [Footwear Trend Report]

A look at minimalist lifestyle footwear designs from outdoor and surf brands. From Footwear Insight’s July/August 2014 issue [read}.

Top to bottom: shoes from Bucket Feet, Vivobarefoot, Olukai and Volcom.

Top to bottom: shoes from Bucket Feet, Vivobarefoot, Olukai and Volcom.

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